What should your brand do when a shopper abandons their cart but the manufacturer still wants the sale? The top thing is to send the buyer an email with a discount with respect to the 12 Pcs DIY Blank Slap Bracelets Party Favors Easter Gifts for Kids Art Craft in the cart. The second most effective thing is to send an email without a lower price. That raises the question of how flexible do you want to be about your price? How important is it to acquire price integrity and will customers get trained to let a cart sit until you send them an email giving a discount? Those are hard questions involving key technique questions. So often it is luring to do what you have to do to obtain the next sale but quite often that comes at the expense of future growth....More
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